Strength isn’t just in pink, it’s in all of us.

You never know how strong you are until being strong is the only choice you have.”

Get to know Strength in Pink

Discover who we are, what we stand for, and how we’re making a difference.

Our vision

We are committed to advancing awareness and education so that prevention and early detection become cultural norms. Equally, we seek to foster a community in which patients and families feel empowered, supported, and never alone in their journey. We aspire to create a future where no individual’s life trajectory is defined by this disease, and where survival is not determined by circumstance but assured through universal access to timely care and support.


Ultimately, our vision is a world in which the loss of extraordinary lives to breast cancer is no longer an inevitability but a preventable tragedy. A world where resilience, survival, and hope are the standard, not the exception.

Our Projects

Explore detailed information about Survivor Sunday and Pink Pages.

Survivor Sunday

Each week, we highlight Survivor Sunday, a dedicated initiative where breast cancer survivors share their personal journeys. These stories embody courage, resilience, and perseverance, offering encouragement to those currently facing their own diagnoses. By giving survivors a platform to speak, we aim to foster a community rooted in hope, support, and solidarity.

Pink Pages

Our Pink Pages project serves as a memorial space for families and friends to honour the lives of loved ones lost to breast cancer. Through these heartfelt tributes, their legacies continue to inspire strength and remind us why our mission is so vital. Pink Pages not only preserves cherished memories but also creates a collective voice of remembrance that drives awareness and advocacy.

Our Team

At Strength in Pink, we believe that every story of courage, every act of love, and every memory shared brings us closer together. Our mission is to honour survivors, remember those we’ve lost, and support families walking this journey. Here, strength is more than a word; it’s a community built on hope, compassion, and resilience. We invite you to explore, connect, and be part of a movement that turns pain into purpose and hope into action.

Juliana Sassi Laham

Co-founder

514-516-2248

Luca Tangredi

Co-founder

514-295-7125